Comic Relief has teamed with augmented reality app Zappar, with the aim of helping to raise money for Red Nose Day 2013 and allowing users to view video content created by the celebrity team of Fun Raisers.
The app includes footage of singer Jessie J, comedians Lenny Henry and Keith Lemon, Mary Berry, Jason Donovan, Helen Skelton and Miss Piggy from The Muppets; with users able to have their photo taken with one of the Fun Raisers, as well as play games.
Malcolm Duffy, creative director at Comic Relief, said: “It’s wonderful that Zappar has agreed to help give supporters of the campaign even more exclusive content and lots of fun extras. We are always looking for new ways to raise awareness for the Red Nose Day campaign and Zappar’s augmented reality app has really helped us do that. In addition, it is an incredibly fun and innovative new way for people to get involved in the campaign and hopefully donate to the cause.”
The app can be accessed by zapping official Red Nose Day advertising, which will appear in press and magazines.
Caspar Thykier, managing director of Zappar, added: ‘We greatly admire the work of Comic Relief and are very excited to lend our pro bono support to help increase the ways in which the public can get involved and hopefully donate to such a worthwhile cause!’