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Blackberry BBC Radio

What have Blackberry learnt from the iPhone? Erm…we’ll never know

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By Ishbel Macleod, PR and social media consultant

January 30, 2013 | 2 min read

Today is that launch of the Blackberry 10, and it was no surprise that RIM managing director Stephen Bates was on BBC Radio 5 to discuss the launch.

However, when the interviewer repeatedly asked Bates “What have you learned from Apple?”, he refused to answer, instead insisting that Blackberry is a ‘unique proposition’.

The interviewer persisted in asking over five times, from ‘It’s a simple question, have you?’ to ‘you sound like you’re reading from a press release…so what have you learned from it?’.

In the end, Bates insists that this is a ‘really exciting day’ for Blackberry users.

Blackberry BBC Radio

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