Rakuten LinkShare brands report triple the rate of growth than the industry in general
Cost Per Acquisition (CPA) network Rakuten LinkShare has announced that its brands saw a 35 per cent increase in sales compared to the same period a year ago.
The network has said that its brands, which include Space.NK, Mango, notonthehighstreet.com and Farfetch, saw triple the rate of growth reported by the wider industry, according to Office for National Statistics figures, which saw non-store retail results grow by 11.8 per cent in Q4.
Elena Carasso, online director and executive committee member at fashion brand Mango, commented: “We know that online shoppers are vital to the success of our business, as the percentage of sales through the online channel continues to grow. A typical shopper will visit several sites before making a decision to buy and our work with Rakuten LinkShare ensures that we have a presence on all the websites, blogs and mobile sites that our shoppers go to for inspiration, to browse and make purchases. This is particularly important in the fourth quarter of the year, as it’s typically our most successful time of year.”
Mark Haviland, MD of Rakuten LinkShare, added: “The fourth quarter of 2012 demonstrated that a strong online offering is vital for retailers, however many brands are looking for guidance as to where to invest their time and money as the multi-channel environment is a complex one. We have worked hard to enable profitable partnerships between retailers and publishers, and give advice marketers can trust so that their investments will be most productive. We’re very pleased that these results signify a strong end to a great year across the network.”
The research also found that brands in the Rakuten LinkShare network saw sales on Boxing Day increase 88 per cent and sales on 27 December increase 69 per cent when compared to 2011.