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Food Jamie Oliver Ocado

Ocado to sponsor Jamie Oliver’s new online food channel


By Ishbel Macleod, PR and social media consultant

January 30, 2013 | 1 min read

Ocado is now the sponsor of Jamie Oliver’s new online food channel, FoodTube.

Oliver, who starred in over 100 ads for supermarket brand Sainsbury’s before

/news/2011/11/14/sainsbury%E2%80%99s-christmas-panto-themed-advert-last-feature-jamie-oliver">his contract ended at the end of 2011, launched his YouTube channel last week.

The sponsorship by Ocado will include an advert, created by BD Network, which will have to be watched before each cookery tutorial from Oliver or another chef.

The overall video view on the FoodTube channel is over 12 million, with over 133,500 subscribers.

Food Jamie Oliver Ocado

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