The Nuance Group unveils new corporate identity with Designhouse


By Ishbel Macleod, PR and social media consultant

January 30, 2013 | 1 min read

The Nuance Group, a global duty free operator, has unveiled new branding and a new corporate identity with Designhouse.

The new Nuance logo is formed from a dynamic ribbon shaping a globe at the centre of which is the initial ‘N’ from the original logo. The ribbon was designed to represent the retail journey.

Designhouse interviewed Nuance’s clients, airport partners and suppliers, and carried out corporate identity workshops in each global region between July and September 2012 as part of the process.

The agency said: "Designhouse are delighted to be part of this journey with the Nuance Group and look forward to rolling out the new identity globally over the coming months."

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