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Majestic Wine looks set to scrap TV advertising

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By Ishbel Macleod, PR and social media consultant

January 30, 2013 | 1 min read

Majestic Wines has hinted that it may not be continuing with TV advertising, if results from its winter campaign are found to be on the same level as the ‘satisfactory but not compelling’ summer 2012 campaign.

If the company does decide to move away from TV ads, is has been said the money will instead be spent on new store openings.

Last year was the first time that Majestic Wines ran a national TV campaign.

A Majestic spokeswoman told Retail Week: “Majestic have not had the final analysis of the winter campaign however the results from summer were satisfactory but not compelling.

“If the evaluation of winter is consistent with these results then it is unlikely to be continued in its current form for next year.

“The objective of driving new customers is being achieved successfully by the new store opening programme with 14 stores already opened and a further two to open before the end of the financial year.”

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