Bacardi celebrates its 150 year heritage with Hollywood inspired video series
Bacardi has created a series of three short films in the style of some of Tinseltown’s greatest movies to celebrate key early moments of the brands 150 year history.
The first film in the series inspired by the ‘Golden Age’ of Hollywood aims to capture the feel good spirit of the 1950s musical ‘Singing in the Rain’ and focusses on the creation of the original Bacardi Daiquiri.
American Civil War epic ‘Gone with the Wind’ provides the inspiration for film number two which features the portrayal of the Bacardi family’s involvement in the fight for freedom during Cuba’s turbulent political history.
The third film, Bacardi and the Bat, takes hints from early Hitchcock and showcases the creation of the brands bat logo.
The films, which are available on Bacardi’s YouTube channel, were shot in Mexico with an old sugar plantation doubling as the Bacardi distillery. The Technicolour style and feel of Hollywood was recreated by shooting with a modern Arri Alexa HD camera and vintage lenses, followed by some post production.
Global marketing excellence director for Bacardi Global Brands, Heide Cohu, said of the shoot: “Sourcing period exact props, costumes and even the set location was crucial to creating the finished product.
"It wasn’t these elements alone that shaped the final product. Cameras used in Technicolor contain three dye processing, which gives the tone and colour texture in these movies. It is impossible to recreate this with a modern, high resolution camera. So post production effects were pivotal to creating an antique feel.”
A behind the scenes making of the campaign can be viewed below.