ABC launches ABC Quickview for media planners and buyers

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By Jennifer Faull, Deputy Editor

January 30, 2013 | 2 min read

ABC, the industry body for media measurement, has launched ABC QuickView, a data tool containing cross sector verified data, following consultation with media member industry bodies and representatives from NPA, IPA and PPA.

ABC QuickView has allowed media buyers and planners easy analysis for the development of effective campaigns. For media owners, the tool has been developed to provide easier access to their brand’s data.

Designed to allow users to create and share of custom reports, or enhance existing reports containing ABC certified data on computers and iPads, users are able to analyse different metrics within and across different platforms, market sectors and time periods, as well as save and share with other ABC QuickView users.

Users have also been able to search by product, group, owner, market sector or individual title, then build insightful reports with the use of charts and tables.

ABC QuickView launched with print and digital data across consumer magazines, national newspapers, regional publications, ABC bulk distribution and online properties complete with historical data from 2000 where available.

Additionally, Business to Business magazines, events and Republic of Ireland data will be available in February.

Rufus Olins, chief executive of Newsworks, commented: “With the launch of ABC QuickView, national newspapers will have the ability to quote brand reach and demonstrate audience growth across a variety of platforms. It will be a valuable tool for advertisers and agencies.”

Jerry Wright, CEO, ABC also added: “ABC is constantly innovating to keep pace with the changing media landscape. ABC QuickView is a great example of us responding to the industry to develop products that support their needs.

“Through ABC QuickView we are able to give our members easy access to ABC data that reflects the way they operate in an ever-evolving industry.”

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