Guardian News & Media signs multimedia partnership with NOWNESS.com
Guardian news & Media has signed a multimedia partnership with lifestyle platform NOWNESS.com as the guardian seeks to broaden its fashion, art, travel and gastronomy video content.
The partnership launched with the showcase of a short film, titled ‘L.E.D Surfer’ by fashion photographer and film maker Jacob Sutton. Shot on the slopes of Tignes in south eastern France it depicts snowboarder William Hughes illuminate the slopes in an LED suit.
Dipesh Mojaria, business director for Multimedia, GNM, said: “NOWNESS.com is a fantastic website that produces culturally relevant, high quality videos in areas where our readers want to see more video content.
This partnership will provide us with an invaluable resource and will enhance our life and style multimedia offering, supplementing our regular features such as How to Dress and Sali Hughes on beauty.”