BrewDog announces international bar expansion drive
Boutique beer brand BrewDog has announced that it is preparing to take its product to international markets with the expansion of its bar network to a host of new territories; including Belgium, Brazil and Japan.
The global push, reported in the Herald, kicks off with the unveiling of a bar in Stockholm, Sweden, next month, swiftly followed by a second outlet in Sao Paulo, Brazil and the third in Brussels by September.
The rapid expansion has been made possible by the opening of a new brewery which has four craft beer lines pumping out gallons of the liquid gold.
BrewDog is famous for its Punk IPA brand a number of outlandish marketing ploys, including a ‘roadkill’ deluxe beer wrapped in the skin of a squirrel.