The Drum Awards Festival - Official Deadline

-d -h -min -sec

BrewDog announces international bar expansion drive

Author

By John Glenday, Reporter

January 29, 2013 | 1 min read

Boutique beer brand BrewDog has announced that it is preparing to take its product to international markets with the expansion of its bar network to a host of new territories; including Belgium, Brazil and Japan.

The global push, reported in the Herald, kicks off with the unveiling of a bar in Stockholm, Sweden, next month, swiftly followed by a second outlet in Sao Paulo, Brazil and the third in Brussels by September.

The rapid expansion has been made possible by the opening of a new brewery which has four craft beer lines pumping out gallons of the liquid gold.

BrewDog is famous for its Punk IPA brand a number of outlandish marketing ploys, including a ‘roadkill’ deluxe beer wrapped in the skin of a squirrel.

Trending

Industry insights

View all
Add your own content +