Experian Hitwise Yell.com Telecoms

192.com overtakes Yell.com as most popular online directory according Experian Hitwise results


By Gillian West | Social media manager

January 29, 2013 | 1 min read

Last month’s results from Experian Hitwise claim 192.com has over taken Yell.com and BT’s ‘The Phonebook’ as the UK’s most popular online directory.

Monitoring the use of more than a million web sites by over eight million UK internet users, the Hitwise results say 192.com had 18 per cent more visits than Yell.com and more than six times as many visits as BT’s The Phonebook.

“With a raft of new features in the pipeline we are confident that we can open the gap further over the next year,” commented Dominic Blackburn, product director of 192.com.

The Hitwise data is substantiated by web watchers Alexa.

Experian Hitwise Yell.com Telecoms

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