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Rio de Janeiro puts QR codes in pavements

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By Ishbel Macleod, PR and social media consultant

January 28, 2013 | 1 min read

Rio de Janeiro has embedded QR codes into the pavement, with the aim of providing tourists with information about the city.

The QR codes, which were installed on Friday 25 January, can be scanned by visitors to find information in Portuguese, Spanish or English, as well as providing a map of the area.

According to the Telegraph, Rio de Janeiro hopes to install 30 of these QR codes throughout various beaches and sites of historic value, with the aim of helping out tourists.

This comes after Alex Balfour, head of new media at the London Organising Committee of the Olympic Games (LOCOG), warned Rio in September to ‘sort out its app strategy’ for the 2016 Olympic Games, claiming a lack of use of location-based social media services such as Foursquare and Facebook Places as a failing of London 2012.

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