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By Ishbel Macleod, PR and social media consultant

January 28, 2013 | 1 min read

Feminine hygiene product Mooncup is hoping to convert members from ‘team Tampon’ in its latest ad, showing a rap battle in a public bathroom between girls on either side of the debate.

Created by St Luke’s and seeded by The 7th Chamber, the rap battle shows team Mooncup promoting its reusability and natural qualities.

In a similar vein to the Bodyform viral of last year, the ad looks to take a humourous glace at the feminine hygiene market: and even has slightly use of the colour red in its lighting.

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