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McDonald’s takes‘Macca’s’ nickname to heart down under

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By John Glenday, Reporter

January 28, 2013 | 1 min read

Australian branches of McDonald’s have announced that they are to undergo a rebranding effort after 13 of their restaurants hoisted new signage emblazoned with the name ‘Macca’s’ - according to CNN.

‘Macca’s’ has long been the unofficial standard of the global fast-food joint’s local operation, supplanting the more familiar ‘Micky D’s’ used elsewhere in the UK.

McDonald’s haven’t yet stated whether they will be following suit with a similar marketing ploy in other territories, renaming Canadian branches as ‘Macers’ for instance or updating Hong Kong outlets as ‘Mac-kee.

The new name will be in use until February 4 whereupon Macca’s will revert to McDonald’s once more.

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