Icelolly Marketing Group launches ClubHen.com and ClubStag.com with Zeus PR
Icelolly Marketing Group, the parent company of UK holiday price comparison website Icelolly.com, has appointed Zeus PR to support the launch of its two new specialist brands, ClubHen.com and ClubStag.com.
The dual website launch reflects the growing trend for UK men and women choosing to celebrate their ‘last night of freedom’ abroad rather than at home. ClubHen.com and ClubStag.com will offer personalised overseas packages, aimed towards Best Men and Chief Bridesmaids organising Stag or Hen Do’s.
Of the launch Icelolly’s creative and marketing director, Suniel Makh, commented: “We are thrilled to officially launch ClubHen.com and ClubStag.com and welcome them to the Icelolly portfolio. The sites reflect our dedication to meet our customers’ ever-increasing demand for tailored Stag and Hen breaks.”
Anthea Fosti, MD of Zeus PR added: “The dual launch of ClubHen.com and ClubStag.com represent the inspiring ambition of the Icelolly Marketing Group, which has established Icelolly.com as one of the UK’s leading holiday price comparison websites.
“Icelolly.com operates a high profile TV campaign, and the PR strategy of ClubHen.com and ClubStag.com will dovetail to ensure that all of the brands benefit from maximum profile this year.”