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Icelolly Marketing Group launches and with Zeus PR


By Gillian West, Social media manager

January 28, 2013 | 2 min read

Icelolly Marketing Group, the parent company of UK holiday price comparison website, has appointed Zeus PR to support the launch of its two new specialist brands, and

The dual website launch reflects the growing trend for UK men and women choosing to celebrate their ‘last night of freedom’ abroad rather than at home. and will offer personalised overseas packages, aimed towards Best Men and Chief Bridesmaids organising Stag or Hen Do’s.

Of the launch Icelolly’s creative and marketing director, Suniel Makh, commented: “We are thrilled to officially launch and and welcome them to the Icelolly portfolio. The sites reflect our dedication to meet our customers’ ever-increasing demand for tailored Stag and Hen breaks.”

Anthea Fosti, MD of Zeus PR added: “The dual launch of and represent the inspiring ambition of the Icelolly Marketing Group, which has established as one of the UK’s leading holiday price comparison websites.

“ operates a high profile TV campaign, and the PR strategy of and will dovetail to ensure that all of the brands benefit from maximum profile this year.”

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