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Ian Shepherd and Richard Gostelow to lead Digitas and Razorfish Asia Pacific as regional executive creative directors


By Gillian West, Social media manager

January 28, 2013 | 2 min read

Digitas and Razorfish Asia Pacific networks have announced the appointments of Ian Shepherd and Richard ‘Goz’ Gostelow as regional executive creative directors.

Reporting to Erik Hermanson, senior vice president global accounts and based in Hong Kong, Shepherd and Gostelow will now guide the creative efforts of the Digitas and Razorfish team across the Asia Pacific region as well as personally leading the creative direction of global brands including Intel, Delta and Moet Hennessy Asia Pacific.

Vincent Digonnet, president Asia Pacific, commented: “Ian and Goz’s appointment as Regional Executive Creative Directors, based in Hong Kong, delivers our clients first hand exposure to two world-class brand stewards with a track record of delivering powerfully effective campaigns that have evolved global businesses.”

After joining forces as a creative team over 20 years ago, Shepherd and Gostelow have worked with the likes of Coca Cola, VW, Bacardi, and most recently Asus.

Speaking of the appointment, both commented: “During 2011/12 we got a real taste for working in the region getting to know some forward thinking brands and extremely creative people. So when Erik asked us to join his team at Digitas/Razorfish in Hong Kong it was probably one the quickest and easiest decisions we ever had to make.”

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