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Glen Dimplex Home Appliances

Belling brand set for overhaul as Glen Dimplex Home Appliances hands creative account to Uniform


By Stephen Lepitak, -

January 28, 2013 | 2 min read

Kitchens company Glen Dimplex Home Appliances (GDHA) has tasked Uniform with the refresh of its cooker brand Belling as its first brief having appointed the agency on a retained basis.

The Liverpool-based agency will oversee the Stoves, Belling, Lec and New World brands for GDHA, beginning with the brand proposition, look, feel and identity for Belling as well as looking at online and offline communications, reviewing customer engagement and trade activity.

Uniform creative director Tim Sharp described GDHA as "a Great British manufacturer" as he discussed the agency’s first project following the appointment.

“Belling is a well-loved family brand, known for producing what British cooks want. We see an opportunity to bring Belling’s commitment to innovation, design, heritage and excellent customer service to the fore at the same time as building an engaging personality and tone of voice for the brand,” he said.

Uniform will also refresh the online platforms for Stoves, Lec and New World.

Glen Dimplex Home Appliances

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