Cobevco awards international communications strategy contract to Tangerine PR
Specialist beverage bottler Cobevco has selected Tangerine PR to develop and implement an international communications strategy.
Following a multi-million pound rebrand at the end of last year Tangerine’s b2b team is now tasked with building awareness of the new Cobevco brand and its capabilities, particularly focusing on key growth markets including Australia and Chile.
Tangerine has already worked with the specialist filler developing its corporate identity and branding, something which played a part in Cobevco’s decision to appoint the agency.
Adrian Curry, managing director at Cobevco, commented: “Following the support of the team during the first stages of our rebrand, we were convinced that Tangerine was the right agency to develop and implement a communications strategy to support our ambitious plans for growth over the next five years…we’re very much looking forward to working with them on this campaign.”
MD of Tangerine’s b2b team, Sam Gregory, added: “Our communications strategy will highlight the impressive capabilities of the company in line with its rebrand, engaging audiences from all over the world in creative new ways to achieve real cut through and support its long term growth goals.”
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