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Cobevco Public Relations Drum News

Cobevco awards international communications strategy contract to Tangerine PR

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By Gillian West | Social media manager

January 28, 2013 | 2 min read

Specialist beverage bottler Cobevco has selected Tangerine PR to develop and implement an international communications strategy.

Following a multi-million pound rebrand at the end of last year Tangerine’s b2b team is now tasked with building awareness of the new Cobevco brand and its capabilities, particularly focusing on key growth markets including Australia and Chile.

Tangerine has already worked with the specialist filler developing its corporate identity and branding, something which played a part in Cobevco’s decision to appoint the agency.

Adrian Curry, managing director at Cobevco, commented: “Following the support of the team during the first stages of our rebrand, we were convinced that Tangerine was the right agency to develop and implement a communications strategy to support our ambitious plans for growth over the next five years…we’re very much looking forward to working with them on this campaign.”

MD of Tangerine’s b2b team, Sam Gregory, added: “Our communications strategy will highlight the impressive capabilities of the company in line with its rebrand, engaging audiences from all over the world in creative new ways to achieve real cut through and support its long term growth goals.”

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Tangerine Pr

So what makes Tangerine so different?

Our solutions to clients’ communications challenges win awards. This is not, however, where our priorities lie. Your business, its requirements, aims, challenges and opportunities are the cornerstones of our activity. Our campaigns are creative, undeniably, but effective, primarily. We aim to become an extension of your business, enabling you to have absolute faith in the honesty and reliability of every member of your account team.

Yes but PR consultancies always over promise … then under deliver!

We hate this too so we offer: ‘PR with MERIT’, which is a way of pre-evaluating campaigns to ensure they deliver exactly what a client needs to meet their business objectives. So we find out what would represent success to a client, write it down, agree it and then deliver it – simple as that.

But what do your clients think of you?

"One of the things I like about Tangerine is that I know they'll give me the best advice, so it's been very easy to build a trusting relationship that benefits us both. We also appreciate their no-shocks invoicing policy - nobody likes shocks and this takes the 'eek-factor' out of opening bills at the end of the month!" Comms Manager, Dulux Decorator Centres

“From the offset Tangerine has shown immense enthusiasm for what they do and the Atkins brand. Their knowledge and contacts within the national media are second to none and they continuously deliver hugely impactful results.” MD, UK, Atkins Diet

What do you specialise in?

We don’t tend to specialise – we like variety! But we have areas where we are stronger and/or have more experience, including food & drink/FMCG/foodservice, home interest/lifestyle, women’s interest/beauty, fashion, retail, SME B2B, the built environment and anything to do with ‘green issues’.

So what do you offer?

Public Relations. That’s it. It’s what we’re great at and we don’t pretend to (or want to) be able to do anything else!

Our PR offer includes: PR consultancy (honest, business-based advice), social media marketing, media relations (on and offline), event management, Public Affairs, crisis and issues management, media training, networking consultancy and introductions.

See also: Juice Digital – our social media marketing sister agency.

Tell me a little more about Tangerine as a business…

OK… we were launched in March 2002 and we have around 40 clients and 30 staff. Our business is growing, steadily year on year and in 2007, due to client and business demand, we launched Public Affairs and event management offers. In 2008 to strengthen our digital PR capabilities, we employed a head of digital PR and in 2009 we acquired social media specialist agency – Juice Digital.

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