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Affiliate Traction's London MD Nicky McShane becomes European MD of Media Innovation Group

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By Stephen Lepitak, -

January 28, 2013 | 2 min read

WPP owned performance marketing company Media Innovation Group has appointed Nicky McShane as its European managing director.

The Drum has learned that McShane, who joined Affiliate Traction last July to head up its London operation, has been handed the task of driving the 24/7 group agency’s growth across Europe.

McShane commented: “Media Innovation Group has big plans for growth and I will be working with the team to achieve our short and long-term business objectives. This is an exciting time to be involved in the performance marketing industry and I’m looking forward to the opportunities and challenges that lie ahead.”

She takes over in the role from Mark Connelly, who has moved to AudienceScience earlier this month to take up a similar role.

Prior to Affiliate Traction, McShane was group managing director of AdLink and R.O. EYE.

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