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Research in Motion set to launch first Super Bowl ad featuring Blackberry 10

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By Jennifer Faull, Deputy Editor

January 27, 2013 | 2 min read

Blackberry maker, Research in Motion has revealed it will be airing its first Super Bowl ad, highlighting the latest Blackberry offering.

London agency AMV BBDO is behind the creative for the 30-second ad, which will spotlight the Blackberry 10 smartphone and platform.

The company has offered no further information on the ad, however Frank Boulben, chief marketing officer, Research In Motion, said in a statement: "A Super Bowl commercial is a great opportunity to show the redesigned, reengineered and reinvented BlackBerry to tens of millions of consumers on the largest advertising stage of the year.”

"BlackBerry has 30 million social media fans, and we’re looking forward to continuing to encourage them and all NFL football fans to see the power of BlackBerry 10 for themselves."

Additionally, the company states that Blackberry "will be integrated into a number of pre- and post-game on-site, digital and social activities, including real time engagement with BlackBerry social fans on Facebook and Twitter, as well as extending and amplifying exposure and fan engagement through Promoted Posts and Sponsored Story ads.”

According to Mashable,com, 30-second spots during the Super Bowl are estimated to cost between $3.7 million and $3.8 million.

Research Blackberry AMV BBDO

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