At the inaugural Innovation Forum taking place next month, UK entrepreneurs will meet US tech giants, Hollywood power brokers and leading venture capitalists in an attempt to boost trade between America and the UK.
The organisers, including Universal Media Group, the Government, Founder’s Forum - the networking organisation run by Lastminute.com co-founder Brent Hoberman - and Lepe Partners founding partner Jonnie Goodwin, have dubbed the event a “technology and content summit”.
Budding British start-ups will be given the chance to meet executives from Sony, DreamWorks and Google, and established entrepreneurs, including Spotify founder Daniel Ek.
Michael Acton Smith, founder of London-based children’s gaming site Moshi Monsters, which has more than 50m members, will be one of the attendees. Speaking to Yahoo Finance he said he is hoping the trip will help his business “crack the US market”.
Adding: “We now produce everything from music albums to movies so visiting the entertainment capital of the world will be a fantastic chance to connect, do deals and make friendships with the key players in Hollywood.”
The event is boosted by the Government’s export agency, UK Trade & Investment, which is helping to fund the trade mission to increase interest among US venture capitalists and media giants in investing in UK start-ups.