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Startups Studio Output

Government unveils campaign for Launcher initiative developed by Studio Output

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By Jennifer Faull, Deputy Editor

January 26, 2013 | 1 min read

The Government has launched a new loan and mentoring initiative, ‘Launcher’, devised by former Dragon’s Den star Doug Richard.

It will be launched across multiple digital channels from Monday 29 January with a campaign developed by creative agency, Studio Output.

The campaign and visual branding for the initiative, which offers low-interest government-backed loans with business training and mentorship for young entrepreneurs, was developed by Studio Output to convey a tone of voice and proposition that feels friendly, credible and authoritative as well as appealing to a wide audience.

Rob Coke, creative director of Studio Output, commented: “We wanted to create a brand with standout in the business loans marketplace, which communicates that this fantastic package of support is available for all, whatever industry you’re in, or business idea you have.”

The agency is rolling out the creative work across advertising and marketing collateral to drive people to sign up online and attend events.

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