MediaCom acquires well-known local agency Massive to launch MediaCom Colombia
MediaCom has announced the acquisition of Massive consolidating its operation in Colombia, strengthening its regional presence and reinforcing its service offer in the market.
MediaCom Colombia is to be led by Paulina Parra, a professional with more than 15 years of experience in creative in media agencies. As well as her role as CEO Parra will also be in charge of the development of the Andean Region.
Fernando Emilio Silva, CEO of MediaCom Latin America and Caribbean, commented: “Paulina has well-defined competences focused on a vision of change, innovation, client service and teamwork…No doubt she will add a strengthening of the operation in the market and will bring a fresh and inspiring air to all of the Region offices.”
Parra will be joined by client services director Ximena Villamil, negotiation director Marlene Acosta, Diana West who will head up digital services, and Milena Moncaleano, who will lead research and insight.
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