Heinz BIG Soup extends partnership with Super League

Super League has announced that Heinz BIG Soup has extended its partnership for the 2013 season, which will see the brand receive matchday perimeter advertising hoardings.

RFL commercial director James Mercer said: “We are very pleased to have Heinz BIG Soup on board for 2013 in what promises to be an extraordinary year for Super League and Rugby League in general.

“There is already a huge awareness of Heinz BIG within Rugby League following their successful association with Super League through the ‘BIG Soup’ brand in 2012 and we are confident that we will see that awareness enhanced further in 2013.

“We have built a strong relationship with Heinz BIG Soup since they first got involved and we look forward to working closely with them to strengthen that partnership during the next year.”

The sponsorship will also be used to promote the expansion of the range of Heinz BIG Frozen Ready Meals, which were launched in September 2012.

Chris Nunn, senior brand manager for Heinz BIG Soup, said: “After a successful year of sponsorship in 2012, Heinz BIG Soup is looking forward to being a proud supporter of the Super League 2013 season during such a special year for the sport.

“We have been working hard over the winter break to make sure that we bring Super League fans a full-on Heinz BIG Soup experience for 2013, including signing national media partnerships and a BIG new and interactive campaign which will be launched with some well-known Super League faces in February –watch this space!”

The sponsorship will also see the brand’s logo appear on the sleeves of all 14 Super League clubs’ playing jerseys, as well as on the Super League’s match balls.