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Nike dominates the Viral Video Chart thanks to Cristiano Ronaldo, Rory McIlroy and Kobe Bryant


By The Drum Team, Editorial

January 24, 2013 | 1 min read

Nike's massive marketing push appears to be paying off as it takes the top three spots in this week's Viral Video Chart for Brands.

The brand's latest virals featuring sporting heavyweights Cristiano Ronaldo, Rory McIlroy and Kobe Bryant take first, second and third place respectively in this week's chart and have together collected an enormous 11 million views and 224,282 social media shares in the last week alone.

Elsewhere the Brand Chart welcomes its first ever ad for an electronic cigarette as E-Lites' Gangnam Style ad clocks in at number four while over on the User Generated Content Chart the NFL gets the BadLipReading treatment.

The charts are compiled with the Viral Ad Network and are based on the number of shares each video has received on social media over the last seven days.


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