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Bauer Media

National Citizen Service set to run multi-platform sponsorship campaign with Bauer Media


By Ishbel Macleod, PR and social media consultant

January 24, 2013 | 2 min read

Bauer Media has partnered with the National Citizen Service for a multi-platform sponsorship campaign to run across Kiss UK, The Hits Radio, Kerrang! and on In:Demand across stations within the Place Portfolio.

Set to run until 28 April, the campaign will aim to increase awareness and engagement with 16-17 year olds via high reach and frequency creative commercials.

Karen Stacey, broadcast sales director at Bauer Media, said: “This multi-platform sponsorship campaign with NCS is a great example of how Bauer Media enables brand partners to reach both national and local audiences across the UK with tailored, creative solutions. Our Passion Portfolio audiences feel more connected and engaged with our radio stations compared to our competitors and it’s this connection that makes this campaign a perfect fit for NCS, allowing them to reach our younger audience and inspire the next generation of NCS participants.”

The campaign will begin today with 40 second-long bespoke airtime commercials, developed by Bauer Radio, airing on Kiss FM.

Bauer will also develop 40 second branded trails, voiced by radio presenters such as Alex James across In:Demand, The Hits Radio and Kerrang!.

NCS falls under the Cabinet Office Shared Communication Services (former COI), for which M4C is the buying agency and Kameleon is the planning agency.

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