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Daily Mirror Dmgt Metro

Metro.co.uk sees 33% dip in traffic following relaunch

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By Jennifer Faull, Deputy Editor

January 24, 2013 | 2 min read

Following a relaunch of Metro.co.uk in early December, which aimed to make the site more mobile friendly, it has seen a 33.69 per cent month-on-month drop in traffic.

Unique daily visitors to the site went down to 211,537 whilst the number of unique monthly visitors also seen a 33.6 per cent dip to 5,227,151.

The DMGT-owned paper said it was expecting a fall of around 30 per cent caused by the knock-on effect of the website relaunch, adding that Metro.co.uk's traffic is expected to take until March to return to pre-relaunch levels.

Jamie Walters, production development director at Metro.co.uk commented to the Guardian on the latest Audit Bureau of Circulations’ figures: "Following the re-launch of our fully responsive mobile optimised Metro.co.uk, we've seen a fluctuation in traffic as is normal with any redesign of this size."

Meanwhile the Daily Mirror and Independent reported double-digit growth in browsers.

The Independent.co.uk grew daily unique browsers by 13.78 per cent month-on-month to 970,899 and monthly unique browsers increased by 18.9 per cent to 21,251,877.

Mirror Group Digital, the website network that includes Mirror.co.uk, 3am.co.uk and MirrorFootball.co.uk, saw monthly unique browsers rise 11.88 per cent to 18,488,370, while daily unique browsers increased by 7.8 per cent to 859,318.

Daily Mirror Dmgt Metro

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