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MediaDevil turns to Transport Media to run advertising campaign for Capacitouch Touch Screen Gloves on the London Underground

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By Gillian West, Social media manager

January 24, 2013 | 1 min read

MediaDevil has worked with Transport Media to advertise its Capacitouch soft-knit touch screen gloves across the London Underground network.

Coordinated with the post-Christmas boom in technology purchases and the cold weather that has been hitting the UK, the campaign promotes the gloves as a valuable winter purchase, allowing users to continue to work on their touch screen devices even in extremely cold weather.

Featuring high-quality photographic images of the gloves in action, the posters also contain stockist website information and a 10 per cent off QR code.

Transport Media have arranged the promotional placement posters on overhead tube car panels in a bid to attract potential customers through prolonged exposure throughout their journeys.

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