Britvic strikes a deal with PepsiCo Americas Beverages to distribute Fruit Shoot in 30 US states
Drinks company Britvic has confirmed plans to distribute its Fruit Shoot offering to a total of 30 US states by summer 2013 after reaching an agreement with PAB (PepsiCo Americas Beverages), a deal has also been made with PepsiCo South West Europe to distribute the brand across Spain commencing early spring 2013.
A successful trial of Fruit Shoot in nine states has led to the agreement with PAB which provided for the roll out of the brand into the convenience and gas channel in an additional 21 states.
As well as announcing the two distribution deals Britvic has revealed its first quarter trading performance with group revenue up by 4.8 per cent to £303.2 million, with strong growth in average price realised.
British revenue grew 5.4 per cent with volume and average realised price increasing by 2.1 per cent and 3.2 per cent respectively. Irish revenue declined 2.8 per cent due to the third party products distributed in Britvic’s licensed wholesale business, with average price realised up 7.6 per cent against a volume decrease of 2.4 per cent. French revenues grew 4.3 per cent following last year’s 12.6 per cent growth, with average price realised growing 7.3 per cent benefitting from price increases and pack changes implemented during the last quarter. Volume declined by 1.7 per cent with value flat during the quarter.
International revenue grew by 35.6 per cent with average price realised and volume up 17.5 per cent and 15.4 per cent respectively. The strong performance was mainly due to the successful reintroduction of Fruit Shoot in the Nettherlands.
Britvic also confirmed that as per the announcements made on 8 and 16 January the company has now received shareholder approval for the proposed A.G. Barr plc merger and subject to satisfaction of certain conditions, including approval by the Office of Fair Trading, the effective date of the merger is 26 February 2013.