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Yahoo acquires social media site Snip.It


By John Glenday, Reporter

January 23, 2013 | 1 min read

Snip.It, the social news and content sharing platform, has announced that it has been acquired by Yahoo!

No specifics of the deal have yet been divulged but they will entail broadening Snip.It’s appeal to the far larger Yahoo! demographic.

As part of this process the site has been taken down as of today although users will be able to download and save their content until 21 February.

Mike Kerns, vice president of product at yahoo, said: “The team created an innovative technology that lets people share content in a social and fun way. We’re excited to welcome them to Yahoo!, where they will help us build experiences that bring people with shared interests together. Reading and sharing content is a core daily habit for most of the world, and we can’t wait to work with the team to make that experience even more entertaining for our users."


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