The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Seat Augmented Reality Blippar

SEAT uses augmented reality in showrooms to promote its new Leon range

Author

By Jennifer Faull | Deputy Editor

January 23, 2013 | 2 min read

SEAT recently launched an augmented reality campaign, giving visitors to its showrooms a new way to experience its latest motor offering.

Using the Blippar app, users are able to point the camera from their iPhone, iPad or Android-based tablet or smartphone at ‘Blippar markers’ on the car. The augmented reality technology then gives facts, images and videos of the car’s features and improvements.

For example, pointing at the blipp on the bonnet gives an image of the new SEAT badge on the front of the Leon on the user’s screen; moving to the left or right, and the user was able to learn about the Leon’s full LED headlamps.

SEAT head of marketing, Chris Stevens, commented: “Given the advanced technology in the new Leon, the augmented reality experience is a perfect way for our customers to have a shared experience with our dealers in the showroom.”

Jessica Butcher, co-founder and CMO at Blippar also said: “The blipps are there to educate customers as they explore the new Leon, making the experience much more interactive and memorable.”

The AR experience was created for SEAT by digital marketing agency AnalogFolk within the Blippar platform.

Seat Augmented Reality Blippar

Content created with:

AnalogFolk

Our mission is to use digital technology to make the analog world better and to also be an impactful agency of change for people, brands and society, in pursuit of a better world.

We have offices in Amsterdam, London, New York, Hong Kong, Shanghai, Singapore, and Sydney partnering with brands including Nike, Tommy Hilfiger, Hyundai, Michelob Ultra, Maybelline and Unilever.

Find out more

More from Seat

View all

Trending

Industry insights

View all
Add your own content +