By Gillian West, Social media manager

January 23, 2013 | 1 min read is set to launch a three week long, national advertising campaign on Sunday 27 January to coincide with Valentine’s Day.

The campaign is the first UK-wide advertising effort by the privately owned brand following regional testing last year. Last year £1.38 billion was spent on single cards, the UK is the most successful greeting card industry in the world with 31 cards being sent on average per person.

Developed in-house by head of product Jenny Rutter and business owner Tony Spooner and produced by Space City Productions, the retro concept aims to highlight the site's risqué sense of humour.


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