The Drum Awards Festival - Extended Deadline

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By The Drum Team, Editorial

January 23, 2013 | 1 min read

Compared to some of the Marketing Weak winners gone by (Truvia, we're looking at you) Maryland Cookies' first ad in three years must look like a Cannes contender. But the cookie crumbles when Maryland's mediocre effort is held up to closer scrutiny...

The high concept is: "It's Toy Story... but with mugs and biscuits." Then just strip it of a narrative arc, any wit or coherence, make it look as dreary as humanly possible, and you have your ad. The disembodied hand is a nicely revolting touch, but the lack of logic in the script grates.