heat promotes National Television Awards sponsorship with AR competition by Engine Creative
To mark the tenth year of partnership between heat and National Television Awards, the magazine is aiming to make its presence bigger than ever, with an AR competition, live streaming of 'heat on the red carpet' before the event and during the breaks of the ITV1 show and live tweeting of the event.
The AR competition was created by Engine Creative to help promote the sponsorship, offering attendees at the awards ceremony the chance to win £1000 by scanning the competition page in their event programme using the ‘heat extra’ app.
Upon scanning the page attendees will be met with a video of heat’s editor-in-chief Lucie Cave informing them as to whether they have found the ‘Magic Moment’ and have won the competition.
Phil Christer, creative director at Engine Creative, said: “We have really enjoyed working alongside the heat editorial team once again to bring this ambitious NTA ‘Magic Moment’ competition to life.
“The competition builds upon heat's existing AR work offering progression away from the magazine into different print media, whilst still utilising the strength and unique tone of voice that the heat brand possesses. We have got some more fantastic digital campaigns lined up with heat for 2013, so watch this space!"
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