Food Drum News UK

Food Network unveils national marketing campaign to support Adam Richman Weekend

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By Ishbel Macleod | PR and social media consultant

January 23, 2013 | 2 min read

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The Food Network is today launching a national marketing campaign with Kennedy Monk, with the aim of promoting its upcoming weekend of Adam Richman shows.

The three week campaign will include two radio spots on Absolute Radio; one with Adam Richman promoting the weekend of programming and another highlighting a competition which gives six people the chance to win a ‘foodie’ trip to New York for two.

The campaign is set to include digital, print and outdoor elements by Kennedy Mork, as well as the radio spot and TV promotion created in-house by Food Network. Carat managed the media buy.

Bruce Kennedy, creative director at Kennedy Monk, said: “We had a great time creating this campaign with Food Network UK and really tried to exploit Adam Richman’s effusive personality and sense of humour that shines through all his programmes as well as mirrors the spirit of Food Network. We wanted to design bold and bright creative, stuffed full of all the things a hungry food fanatic enjoys. It’s a playful campaign that will engage audiences and hopefully brighten up these gloomy January days!”

The multi-platform executions feature Richman dressed as a Beefeater, will be seen on major Transvision boards in railway stations, escalator panels and digital cross track boards throughout the Underground, and roadside digital and print billboards.

The Adam Richman weekend, taking place on 2 and 3 February, will feature back-to-back episodes of Adam’s newest shows Man v Food Nation, The Best Sandwich in America and Amazing Eats.

Food Drum News UK

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