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Diageo Johnnie Walker Feature

The Drum Design Awards judges' favourite design work for 2012: Johnnie Walker 1910 Special Edition bottle by LOVE

By The Drum Team | Editorial

The Brand Union


diageo article

January 23, 2013 | 2 min read

To mark the launch of The Drum Design Awards, which takes place in April, the inaugural judging panel was invited to each select one piece of work they found most inspiring from 2012.

For the past few weeks we have published the results, which give insights into the strength of UK design. The next judge to make a selection is Sue Daun, managing creative director, The Brand Union, who has chosen LOVE's Johnnie Walker 1910 Special Edition bottle for Diageo.

The Drum Design Awards will bring design centre-stage as far as the marketing and communications industry is concerned, providing a platform to demonstrate to the world at large the contribution the design profession is making in both building brands and the UK economy as a whole.

The Drum Design Awards is now open for entry, with entries closing on 1 February.

The Johnnie Walker 1910 Commemorative Special Edition bottle - LOVE

The Johnnie Walker 1910 Commemorative Special Edition bottle by LOVE showed rules are made to be broken. Produced to mark the launch of the Johnnie Walker House in Shanghai, the design brings to life the story of Johnnie Walker’s journey from Scotland to China across seven elegant ceramic square bottles. Each bottle features a different section of the illustration, which has been applied in China blue and white willow pattern colours. Along with other creations by the Diageo house over the last year, this got me paying attention once again to a brand and a category that seemed to have stagnated. Finally, modern thinking for the next generation. Sue Daun, managing creative director, The Brand Union
Diageo Johnnie Walker Feature

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The Brand Union

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LOVE is a design-led agency with storytelling at the heart of our approach - we believe that design sits at the very core of true brand success. LOVE develop visionary solutions that drive conversation and engagement for leading global brands across multiple consumer touch points.

Working with a wholly integrated approach across advertising, branding, design, digital and experiential, LOVE finds the most interesting stories to tell in the most interesting ways.

Recent LOVE brands include Johnnie Walker, Nike, Guinness, Adidas, Tanqueray, Levi Strauss & Co. and the design of the world's fastest selling album cover for One Direction.

Since it was founded in 2001, the 40 strong agency has won over 250 awards, including recognition by D&AD, Creative Review, Design Week and Clio. LOVE has offices in Manchester and London.

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