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Tesco set to launch ad campaign promoting dotcom grocery service


By Ishbel Macleod, PR and social media consultant

January 22, 2013 | 1 min read

Tesco is set to launch its first ad campaign of 2013, promoting the supermarket’s dotcom grocery service, with a 60 and 40 second execution set to air.

Created by Wieden & Kennedy, the ad follows the creation of a new dotcom store in Crawley, and shows a woman daydreaming about who is packing up her order.

Tesco’s customer communications director, Paul Morris, said: “We set out to show that each shop for online customers is made with care. Tesco personal shoppers – warriors or not – seek out the freshest produce and longest code life dates just like our customers would do.”

The focus on online follows figures from the last quarter, which showed a 15 per cent like-for-like growth online.

The campaign will launch on Facebook and TV tomorrow, Wednesday 23 January.


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