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Food

HiPP Organic releases responsive site to attract mobile users with Creative Jar

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By Gillian West, Social media manager

January 22, 2013 | 2 min read

Organic foods brand HiPP Organic has unveiled a responsive website implemented by the brands digital partner Creative Jar.

With just under half (47 per cent) of all visitors coming to the site via mobile, Creative Jar proposed to make HiPP’s website responsive to allow users to benefit from a more enjoyable mobile experience.

Built in HTML5, the project took six months with the front end of the existing website remodelled. The remodelling detects which device a visitor is using to access the site, and switches on or off the constituent parts of the site which are required for that device.

HiPP Organic product manager, Stephanie Tollman, commented: “We are very pleased to have launched a responsive website that will provide a more complete experience for our customers who are accessing our site on their mobile devices. This is an excellent project that will support HiPP’s online activities in the future.”

Joseph Richardson, CEO of Creative Jar, added: “The introduction of a responsive website not only illustrates that HiPP is a brand that responds to its customers’ requirements, but that HiPP is forward thinking and is future proofing its website for the future requirements of mobile.”

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