The Drum Awards Festival - Official Deadline

-d -h -min -sec

Ford ESPN Red Bull

ESPN X Games signs Jeep, Ford, Red Bull and GoPro as global sponsors


By Ishbel Macleod, PR and social media consultant

January 22, 2013 | 1 min read

ESPN’s X Games Aspen has announced the inclusion of four global sponsors: Jeep, Ford, Red Bull and GoPro.

These four sponsors will be given rights to all official X Games marks and logos, entitlements and prominent positions across all X Games cultural elements.

The games, which are taking place later this month, will also see Office Depot, The North Face, Repreve, Loctite, OtterBox, Yoplait and Monster Cable as local sponsors.

Ford will participate in summer events, while Jeep will be involved in winter events, including entitlement sponsor of the Slopestyle course.

Red Bull will focus on on-site brand integrations including course branding and athlete autograph signings, while GoPro will be promoted during the GoPro Snowmobile Best Trick event.

Ford ESPN Red Bull

More from Ford

View all


Industry insights

View all
Add your own content +