ESPN’s X Games Aspen has announced the inclusion of four global sponsors: Jeep, Ford, Red Bull and GoPro.
These four sponsors will be given rights to all official X Games marks and logos, entitlements and prominent positions across all X Games cultural elements.
The games, which are taking place later this month, will also see Office Depot, The North Face, Repreve, Loctite, OtterBox, Yoplait and Monster Cable as local sponsors.
Ford will participate in summer events, while Jeep will be involved in winter events, including entitlement sponsor of the Slopestyle course.
Red Bull will focus on on-site brand integrations including course branding and athlete autograph signings, while GoPro will be promoted during the GoPro Snowmobile Best Trick event.