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Experiential Marketing Dell Heathrow

Dell launches experiential marketing campaign in Heathrow’s Terminal 5


By Jennifer Faull, Deputy Editor

January 22, 2013 | 2 min read

Speculation over Dell’s future continues to circulate following the recent reports on the decline of its PC sales to the amount of 21 per cent year on year.

However, as part of its Power to Do More campaign, and in bid to show consumers the benefits of its products, Dell has launched a three month experiential campaign at London’s Heathrow Terminal 5.

The activity has been designed to provide a hands-on experience, showing travellers how they can do more on the go with the ultimate goal of driving sales for its XPS range.

The experience has encompassed a presence in both the departure lounge and the BA club lounge.

In the departure lounge visitors are able to use a ‘travel hub’ which when viewed from above is in the shape of a world map. The Travel Hub has been fitted with the latest Dell XPS devices, giving access to world maps as well as local information when users enter their destinations. Users have also been able to update their social media status before flying.

In the Club lounge visitors have been offered a hands on experience with the XPS 10 and XPS 12, with a loan for the duration of their wait in the lounge.

Dell has previously used experiential activity to promote its Ultrabooks and transformed a large exhibition space as IFA last year into a digital ‘Technology Park’ where consumers could explore the entire range on consumer products.

Experiential Marketing Dell Heathrow

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