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Astonish unveils new packaging with Springetts


By Ishbel Macleod | PR and social media consultant

January 22, 2013 | 1 min read

Cleaning brand Astonish has unveiled its biggest rebrand in its history with Springetts.

Howard Moss, managing director of Astonish, said: “We’re thrilled to unveil our new trigger-pack design today, following a significant redesign process with Springetts, which means consumers will easily recognise these products on the shelf.”

Sue Bicknell, design director, added: “The new design has strong brand presence with its unique bottle shape and distinctive logo. The design also allows for the character of each product to be clearly communicated in a way designed to “Astonish your home”.

"The new bottle labels are part of a programme of updating the look of the whole Astonish range.”

The rebranding exercise took six months to complete.

Content created with:

Springetts Brand Design Consultants

Springetts is an independent, UK-based, international brand agency working across many categories, from large and global to small and local.

From brand creation and development of positioning strategies to maintaining the success of established household brands, our name has been synonymous with market-leading strategic and creative solutions for over three decades.

Find out more


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