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Astonish unveils new packaging with Springetts


By Ishbel Macleod, PR and social media consultant

January 22, 2013 | 1 min read

Cleaning brand Astonish has unveiled its biggest rebrand in its history with Springetts.

Howard Moss, managing director of Astonish, said: “We’re thrilled to unveil our new trigger-pack design today, following a significant redesign process with Springetts, which means consumers will easily recognise these products on the shelf.”

Sue Bicknell, design director, added: “The new design has strong brand presence with its unique bottle shape and distinctive logo. The design also allows for the character of each product to be clearly communicated in a way designed to “Astonish your home”.

"The new bottle labels are part of a programme of updating the look of the whole Astonish range.”

The rebranding exercise took six months to complete.

Content created with:

Springetts Brand Design Consultants

Springetts is an independent, UK-based, international brand agency working across many categories, from large and global to small and local.

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