The Drum Awards for Marketing - Entry Deadline

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By The Drum Team | Editorial

January 22, 2013 | 1 min read

Sleek and chic, this ad looks the part with its cool colours and gleaming surfaces... but it says very little. Bill Nighy's dulcet tones tell us it's only when we're curious to find something new that we find something better - which in this case happens to be the Toyota Auris. But who is the 'we' here? And what does 'better' constitute? A woolly script at odds with the pristine direction.

Film Prod Co: 76 Ltd

Director: Yann Secouet

Producer: Dominic Wilcox

Dir of Photography: Tony Brown

Production Manager: Nicola Jones

Post-Prod House: Absolute Post

VFX Producer / Supervisor: Andy Barmer

Editing House: Hagon

Editor: Alex Hagon