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Syngenta hands Mobas year-long brand project

International agricultural business Syngenta has tasked Mobas with handling a year-long branding exercise.

The appointment of the Cambridge-based-branding agency will see it develop the visual identity for on the Syngenta’s new programmes, with the agency working alongside both the lead project team and the brand team based in Basel.

“We are working with the Syngenta team to develop a new brand and its accompanying marketing materials in a very complex marketplace,” explained Robin Bryant, managing director of Mobas.

It is understood that the appointment was made following a three-way-pitch and will run through-out 2013.

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