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Syngenta hands Mobas year-long brand project


By Stephen Lepitak | -

January 21, 2013 | 2 min read

International agricultural business Syngenta has tasked Mobas with handling a year-long branding exercise.

The appointment of the Cambridge-based-branding agency will see it develop the visual identity for on the Syngenta’s new programmes, with the agency working alongside both the lead project team and the brand team based in Basel.

“We are working with the Syngenta team to develop a new brand and its accompanying marketing materials in a very complex marketplace,” explained Robin Bryant, managing director of Mobas.

It is understood that the appointment was made following a three-way-pitch and will run through-out 2013.

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Mobas Group

Mobas Group is a creative marcomms agency delivering inspired thinking across four key specialisms: strategy, design, digital and PR & content. We’re based in Cambridge, but work with clients all over the UK and beyond.

MobasCore – inspired strategic thinking

We use our experience in brand, strategy and planning to get to the heart of our client’s brands and deliver meaningful change, helping them achieve their business objectives and bringing tangible impact internally and externally.

MobasMuse – inspired creative and design

Our team of naturally talented creative thinkers – problem-solvers, writers and designers – are always pushing our creative output, not through necessity but through passion and a desire to evolve.

MobasIgnite - inspired digital services

Creativity, data and analytics are core to everything our digital team does devising digital strategies and delivering digital platforms based on pre-defined project and client objectives.

MobasEngage - inspired PR and content

Combining strategic thinking with creativity, knowledge and a passion for words, design and all things digital MobasEngage delivers effective digital PR campaigns.

Our four specialist divisions deliver a complete service for clients when working together, but also specialist services as discrete offerings. Our approach enables us to really focus on and continue to develop our key strengths. With a dedicated Mobas Group team coordinating activity, our specialist divisions collaborate as our clients’ needs require. While some brands choose to use multiple agencies, we know that for our clients, the ideal is the best of both worlds: the right level of support from experts in their field and less time spent managing agency relationships

Our clients often tell us that we’re different, and that we actually work in the way we describe our approach. That means working closely as part of the client’s team – and offering a much-needed dose of reality for their brand.

We use inspired thinking and creativity to deliver against our clients’ business objectives.

Visit our website at or get in touch at


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