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Pure Collection appoints ais London to handle brand and CRM strategy


By Ishbel Macleod, PR and social media consultant

January 21, 2013 | 1 min read

Luxury women’s clothing brand Pure Collection has announced the appointment of ais London to develop its brand and CRM strategy.

The agency will begin with the development of the retailer’s A/W13 campaign strategy, before building on the brand and CRM strategy.

Katherine Ling, marketing director at Pure Collection, said: “We’re eager for the exciting new thinking and opportunities that ais London can offer to this project and the brand overall. Not only does the agency bring extensive digital and CRM expertise, but also strategic support which will actively contribute to bringing our brand to a wider target audience in a more creative way.”

Liz Barnsdale, client services director at ais London, added: “We’re looking forward to delivering a fresh creative customer-centric strategy for the Pure Collection brand. It’s a fantastic opportunity for us to use our strategic experience to reflect the brand’s impressive heritage in high-quality cashmere, in a multi-channelled environment.”

The agency will be aiming to make Pure Collection brand fully customer-centric and multi-channel.

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