The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

LOVEFiLM announce content deal with Channel 4’s 4oD

Author

By John Glenday | Reporter

January 21, 2013 | 1 min read

Amazon’s LOVEFiLM has announced the signing of a new content deal with Channel 4 which will grant subscriber access to the broadcasters on demand 4oD service.

The deal will enable LOVEFiLM members to stream archived shows including Peep Show, Father Ted and The Inbetweeners.

Collated under a custom branded 4oD collection the section will be gradually added to over time as fresh content becomes available.

Jim Buckle, managing director at LOVEFiLM said: “Our TV offering has gone from strength to strength and this deal will bring even more iconic British content to the service. We’re proud to offer more diverse and exciting instant television programming to our members than any other subscription service.”

Sarah Rose, director of commercial & business development at Channel 4 added: "We’re very proud of our rich archive of shows on 4oD and we’re delighted to find another platform for many of them on LOVEFiLM. Our growing mix of classic comedy, drama and documentary spanning 30 years of broadcasting, complements LOVEFiLM’s already diverse range of great programmes and films.”

Trending

Industry insights

View all
Add your own content +