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-d -h -min -sec Chicago Town Dr Oetker Limited and the Life Agency support Chicago Town on pack promotion


By Gillian West | Social media manager

January 21, 2013 | 1 min read Limited has partnered with independent, integrated global brand agency Life Agency on a campaign for Dr Oetker-owned brand, Chicago Town.

The on-pack promotion offers customers the change to win 500,000 free pizza coupons and a further 1.5 million £1 money-off vouchers.

Running until the end of January as part of the ‘Blown away by Takeaway’ campaign, each promotional pack contains a unique code that can be entered into a bespoke microsite for the chance to win with providing a secure integrated solution enabling consumers to print their winning coupons or receive an email at a later date. managing director UK & Europe, Oliver Felstead, commented: “We are delighted to be working with Chicago Town Pizza to ensure this coupon promotion is run in a secure, controlled and successful manner.

“In the current economic climate 97 per cent of consumers are actively looking for money off coupons, print at home coupons present an immediate and effective way to engage consumers and reward loyalty.” Chicago Town Dr Oetker

Content created with:

LIFE Agency

 LIFE is an award-winning full service creative agency driven by an obsession for what real people with real lives want from brands right now. 

Our team of creative problem solvers approach every brief on the basis that brands have no God-given right to space in the lives of real people. Then we combine insight, strategy, a healthy dollop of creative intuition, and our expertise in promotional, experiential, retail and shopper marketing to build relevant and engaging campaigns to earn that right. 

Now in our 10th year, LIFE's 50-strong collective work with clients including Coca-Cola European Partners, Dr. Oetker, DeLonghi, GSK, Müller, SCA and Whitbread. In 2015 we became part of Communisis PLC, joining more than 2,000 employees and a network of offices across EMEA.



Headquarters: 45 Frederick Street Birmingham,West Midlands B1 3HN 

Finalists - 2017 MAA #DODIFFERENT AWARDS Finalists - 2017 CIM Marketing Effectiveness Awards 

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