Limited and the Life Agency support Chicago Town on pack promotion

By Gillian West | Social media manager

LIFE Agency

| article

January 21, 2013 | 1 min read Limited has partnered with independent, integrated global brand agency Life Agency on a campaign for Dr Oetker-owned brand, Chicago Town.

The on-pack promotion offers customers the change to win 500,000 free pizza coupons and a further 1.5 million £1 money-off vouchers.

Running until the end of January as part of the ‘Blown away by Takeaway’ campaign, each promotional pack contains a unique code that can be entered into a bespoke microsite for the chance to win with providing a secure integrated solution enabling consumers to print their winning coupons or receive an email at a later date. managing director UK & Europe, Oliver Felstead, commented: “We are delighted to be working with Chicago Town Pizza to ensure this coupon promotion is run in a secure, controlled and successful manner.

“In the current economic climate 97 per cent of consumers are actively looking for money off coupons, print at home coupons present an immediate and effective way to engage consumers and reward loyalty.”

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