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Campaign magazine shrinks in tandem with revenues


By John Glenday, Reporter

January 21, 2013 | 2 min read

According to reports in the guardian, which haven’t been corroborated by The Drum, Campaign magazine is to be downsized from A3 format in a bid to cut costs.

The weekly trade publication has been on the go since the 1960s and is distinguished in the market by its large newspaper size format.

Faced with a need to trim post, printing and production costs Haymarket Publishing have decided to cut this down in size, although they will still maintain a slightly larger format than rivals.

Haymarket Publishing will also introduce a new font but will retain Campaign’s familiar masthead.

This diminution is the most visible aspect of Campaign’s ‘digital first’ strategy which entails breaking more news online and focusing on features and analysis for the magazine.

In tandem with the re-launch Campaign will also introduce their first paid-for app next month which existing subscribers will receive for free.

Speculation suggests that Media Week, axed in print form by Haymarket in 2009, could be resurrected within Campaign in the form of a couple of branded pages.

This follows the departure of former Campaign editor Claire Beale, who instigated many of the changes, prior to her switch to Marketing following an editorial shake-up and is being implemented by her successor – Danny Rogers.

Campaign’s sister title, Marketing, is set to go monthly in the spring.

The changes come in the wake of poor revenue performance by Haymarket in 2012 which saw UK turnover decline 10% to £139m.


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