Apple Siri

Apple puts out job ad for “creative writer” to help overhaul Siri’s personality


By Jennifer Faull, Deputy Editor

January 19, 2013 | 1 min read

Apple is looking to improve the personality of its voice-activated virtual assistant Siri by recruiting a writer.

Apple recently unveiled the job ad asking for someone to help in developing Siri into a "distinct, recognisable character" by writing witty dialogue for it to recite.

The ad read: "We're looking for a uniquely creative individual to help us evolve and enrich Siri, our virtual personal assistant. Siri's known for 'her' wit, cultural knowledge and zeal to explain things in engaging, funny, and practical ways."

"The ideal candidate is someone who combines a love for language, wordplay and conversation with demonstrated experience in bringing creative content to life within an intense technical environment."

Unfortunately, the position may have already been filled as the job description is no longer on Apple's website.

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