Rob Connolly to head up 360i UK with STEAK Group CEO Oliver Bishop to lead European offer
Former Dentsu chief development officer Rob Connolly has been appointed as UK managing director of 360i, while Oliver Bishop, CEO of STEAK Group will also become CEO of the newly formed 360i Europe.
The European expansion will launch with five people based in the UK alongside Bishop, working with car hire firm Enterprise as a launch client, The Drum understands.
Bryan Wiener, CEO of 360i and chairman of Dentsu North America, commented: “This expansion is a direct result of strong demand from our clients to increase our footprint and breadth of services abroad.”
He added that the agency was already working with a number of clients in the UK.
360i’s London office will work alongside Dentsu sister agency STEAK to provide complementary services.
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STEAK is an International digital marketing agency with offices in Europe, Asia Pacific and North America. We were founded in 2005 by search engine pioneers who saw the need for a specialist digital agency that understood marketing and technology – and could talk the language of both worlds to help brands increase their online presence. Today the STEAK Group brands, STEAK and Minute Steak (www.minutesteak.co.uk) operate at a global level with two of the original founders continuing to manage the company. In 2011 STEAK became part of Dentsu, the World’s fifth largest marketing communications agency, with over 100 offices in 27 countries. The company’s range of services have expanded since it’s early days as a search agency to encompass integrated digital media and creative, but the focus remains the same: to deliver digital campaigns that generate a return on budgets, whether measured against sales targets or brand and engagement metrics.
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