The Drum Awards Festival - Official Deadline

-d -h -min -sec

OkCupid

OkCupid unveils Crazy Blind Date app with Huge

Author

By Ishbel Macleod, PR and social media consultant

January 18, 2013 | 2 min read

OkCupid has announced the release of a new mobile app entitled Crazy Blind Date, which aims to help users get a date on demand.

Designed by Huge, the app is available on both iOS and Android, and lets users decide when and where they would like the meeting to take place.

Crazy Blind Date will then find a suitable match for the user and confirm the date with both participants, with an IM window opening an hour before the date to help the pair find each other.

Sam Yagan, co-founder of OkCupid, said: “For a whole generation of young singles, Crazy Blind Date is going to be a great adventure, and a great complement to traditional online dating.”

Gene Liebel, partner and chief strategy officer at Huge, added: “It was an honour to have OkCupid ask us to help them tackle some of the problems inherent in online dating. We designed the application to help eliminate the work and frustration involved in coordinating a date and to do so we looked closely at the habits and workflow of today’s daters, particularly the all-important female daters who we know will drive the success of this product.”

Crazy Blind Date will encourage users to share their stories about using the app on Twitter, using the hashtag #crazyblinddate.

OkCupid

Content created with:

Huge

Huge is a digital agency that provides business strategy, user experience, visual design, marketing and technology services to some of the world's largest businesses...

Find out more

More from OkCupid

View all

Trending

Industry insights

View all
Add your own content +